As you probably already know, SiriusXM has still yet to reach an agreement with Howard Stern. Howard's current contract expires December 31st, 2010, with his last live show scheduled for December 17th.
Sirius has also failed to reach out to Bubba the Love Sponge and his crew to even begin negotiations. Most likely due to the fact that they have not signed Howard yet, and therefore are not sure where Howard's wing-man, Bubba the Love Sponge will fit into their plans, if at all. During the last rounds of negotiations three years ago, Bubba made it clear that he wanted his contract to end at the same time as Howard's.
Based upon past experience with SiriusXM negotiators, and being the shrewd businessman that he is, Bubba put in place plans that would allow him to take his hugely popular radio show to the masses using an alternate method of delivery, the internet. Radioio.com (Ticker Symbol: IWDM) was the natural choice, as it is run by Bubba's Agent, Tom Bean.
A clause in his current contract with SiriusXM forbids Bubba to discuss his future plans on the air at SiriusXM prior to December 6th. Because SiriusXM re-broadcasts Bubba's terrestrial show, he cannot discuss it there either.
There is still a chance that SiriusXm will re-sign all, or maybe just some of the current H101 line-up of Howard, Bubba and the boys, and Scott Ferrall.
Regardless of whether Bubba re-signs with SiriusXM, the venture into the internet based content delivery system at Radioio.com will happen.
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Smoke and mirrors. Bubba will not move to Radioio. perhaps some "re-broadcasting" of previous shows will happen...but a full time move? I doubt it.
ReplyDeleteDid you read the blog?
ReplyDeleteTwo hours per day, live and uncensored on Radioio.com.